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With 2.6B yearly rides, the MTA shapes NYC transit. Discover diverse profiles from various walks of NYC life and customize your message to connect commuters and pedestrians.

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This dynamic creative professional, juggling multiple gigs, effortlessly commutes across NYC's 5 boroughs. Transitioning from work to social events via public transport, they stay connected to trends and events. Amid constant movement, they use commute time for reflection and rejuvenation, accompanied by a curated soundtrack.

Balancing work and family, they rely on NYC's public transport. Efficient and cost-effective, it shuttles them between work and home, supporting a harmonious work-life balance for middle-aged parents.​

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This suburban commuter relies on the commuter rail for daily trips to their city office, extending their workday seamlessly. Whether by buses, walking, or subways, commuter rail remains their primary mode, linking them to work in the mornings and family in the evenings.​

In NYC's financial hub, professionals prioritize proximity for quick responses. Despite long hours, they engage in social and corporate events. Their daily commute, often walking, supports a dynamic routine, with evenings filled with sports, entertainment, and happy hour gatherings.​

NYC, a global hotspot, captivates with vibrant culture. Using mass transit, notably the iconic subway, is vital for an authentic experience. Beyond transport, it's a glimpse into the city's heart, with street performers' melodies. Public transit efficiently links major attractions, museums, theaters, and neighborhoods. The bus network adds an affordable above-ground dimension, offering city views. A single fare grants access to countless hotspots.​

NYC's lifeblood is mass transit. OUTFRONT transforms buses, subways, and platforms into vibrant canvases, ensuring your brand resonates with the pulse of daily city life. Connect with diverse commuters and pedestrians, making a dynamic impact on NY's most visible media network.

Don’t See An Experience You’re Looking For?

Tap into the potential of activated transit environments. By transforming transit spaces into vibrant hubs, brands captivate commuters and make lasting impressions. These dynamic opportunities foster connection with audiences in high-traffic areas, driving awareness, and engagement.

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Take over and dominate a station – Establish a strong presence, transform a station with brand messaging and grab the attention of commuters as they travel back and forth. Place your message along the audience’s journey, immerse the audience in the brand’s ethos, and resonate in their memory.

A unique advertising opportunity in New York City, train car wraps reach diverse audiences. Brands can fully commandeer a subway train, standing out amidst the urban bustle. With millions commuting daily in NYC, this eye-catching canvas creates buzz across the city and on social media. Dominate both interior and exterior spaces of train cars, advertisers unlock endless artistic possibilities to engage commuters, tourists, and locals alike.

Pop-up activations in subway stations provide a dynamic and interactive way for brands to engage with commuters in NYC. From musical performances to giveaways, pop-up activations create memorable moments that resonate with commuters as they navigate their daily journeys. By leveraging the high foot traffic and diverse demographics, brands can effectively amplify their message and build meaningful connections with their target audience in a highly impactful setting.

Captivate subway and commuter rail riders with strategic advertising placed inside train cars. Your message will reach a captive audience, maximizing visibility and impact. Taking over all the panels on one or both sides of the train allows for multiple messages, telling your brand story and showcasing various products and services. Target educated, diverse, and affluent individuals who regularly use subway or commuter rail services with exclusive placement. Your brand will stand out without competition, making this an excellent choice to effectively connect with your audience.

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DON’T SEE A FORMAT YOU’RE LOOKING FOR? 12

With diverse formats in subway, bus, and commuter rail, NYC transit logs 2.6B rides yearly. OUTFRONT media connects with commuters using tech like QR codes, APIs, Geospatial AR, and 3D Spatial. test

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Commuter Rail

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DON’T SEE A FORMAT YOU’RE LOOKING FOR?

With diverse formats in subway, bus, and commuter rail, NYC transit logs 2.6B rides yearly. OUTFRONT media connects with commuters using tech like QR codes, APIs, Geospatial AR, and 3D Spatial.

Subway test

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test MTA ads fuels NYC's growth and sustainability. With 2.6B yearly rides*, 70% reinvests back in the city (OUTFRONT Media, 2023). With 18,000 screens, MTA reaches 94% weekly, offering dynamic opportunities for impactful campaigns. Transit ads drive actions, incorporating QR codes, APIs, and Geospatial AR engages with commuters. After exposure, consumers visit websites (25%), search online (31%), visit locations (15%), or engage on social media (24%). Join the movement, connect with the community, and let your brand resonate with the city's pulse. *SOURCE: MTA, 2023

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Long Island, NY, a suburb east of New York City, is renowned for its scenic beaches, affluent communities, and cultural vibrancy. The Hamptons on the South Fork attracts high-profile visitors, while Nassau and Suffolk Counties showcase a mix of suburbs and rural landscapes. With a rich history and proximity to NYC, Long Island offers a unique blend of coastal living and urban accessibility.

Long Island

Connecticut, nestled near New York City, offers a perfect mix of suburban tranquility and urban accessibility. With efficient transportation networks like Metro-North Railroad and Interstate highways, daily commuting between Connecticut and NYC is seamless. With a high average household income, a diverse and educated population, and headquarters of 17 Fortune 500 companies, Connecticut is an economic powerhouse, attracting affluent audiences with significant spending power.11

Connecticut

Westchester County, located just outside of New York City, offers a captivating blend of sophistication and natural splendor. The desirable destination attracts affluent residents seeking a refined yet relaxed lifestyle. The natural essence is brought to life with the picturesque landscapes and gorgeous scenery along the Hudson River. Westchester embodies an idealistic suburban life appreciating the finer things in life. ​

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Region Overview

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