What do you get when you combine the awesome real-life impact of OOH with the agility, speed, and flexibility of digital advertising platforms? You get digital out of home advertising (DOOH), one of advertising’s fastest-growing formats within outdoor advertising.

Digital out of home advertising empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. Digital OOH media also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing.

Marketers also appreciate digital advertising media for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall.