DIGITAL OUT
OF
HOME ADVERTISING 2

out of home digital billboard advertising in new york cityout of home digital billboard advertising in new york city

DOOH connects with audiences IRL while operating like familiar digital channels, delivering OOH advertising evolved for the digital age. What happens when OOH's unblockable visibility combines with the targeting, flexibility, and measurement capabilities clients demand? Digital out of home (DOOH) emerges to bridge the gap between real-world impact and digital sophistication.

DOOH connects with audiences IRL while operating like familiar digital channels, delivering OOH advertising evolved for the digital age.

DOOH captivates audiences with high-definition, dynamic creative that adapts in real-time based on weather, traffic, events, time of day, and more. Creative isn't static - it's smart, contextual, and always relevant. This flexibility extends to campaign management through programmatic buying that integrates seamlessly with existing DSPs, allowing brands to launch, optimize, and scale campaigns with the same speed and efficiency as display or video.

Through hyperlocal geotargeting and contextual triggers, DOOH enables brands to reach the right audiences at optimal moments. Campaign impact becomes measurable at scale through comprehensive data-driven insights that provide accountability that brands demand. From brand lift to footfall, DOOH offers robust measurement capabilities that demonstrate what makes DOOH uniquely powerful.

The result? A medium that can't be blocked, skipped, or filtered out, but can be bought, targeted, and measured with digital precision. It's not just outdoor advertising - it's digital advertising that lives on some of the world's biggest canvases, IRL.

82%

Aided Ad Recall - 
Overwhelmingly, consumers remember what they see in digital out of home ads.
Source
SOLOMON PARTNERS, 2021

62%

Notice Digital Billboards - 
More than three out of five consumers noticed a digital billboard in the past month.
Source
NIELSEN, 2020

14%

More Relevant Than TV - 
Consumers rate OOH as more relevant than television ads.
Source
XAXIS, 2022

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